Fast fashion, is well known in fashion companies like Boohoo, MissGuided and Pretty Little Thing, where the production process is so fast to the point they are releasing new garments everyday. What makes it fast other than the production, the garment is worn a handful of times then discarded and thrown out. Fast fashion has become a norm across the industry and is being targeted towards young women and the female demographic. Fast Fashion is a significant supporter of ozone depleting substances, water and air contamination, makes risky degrees of waste, and frequently accompanies poor working conditions in different countries. Furthermore, fast fashion comes in second to the world's largest polluting industry after Oil.
Fast production, fast sale and fast use is one of the main problems of fast fashion. Boohoo has a section on their website which showcases new products this week which showed an alarming amount of clothes around 650 garments. This is a lot of clothes to produce every week and is one of the main reasons that clothes from fast fashion retailers are non-recyclable.Furthermore, fast use is when the consumer gives into mass-consumption and discards the clothes within a couple of weeks and a couple of uses. Fast use is seen more within young women and teenagers as they don’t want to be seen wearing the same outfit again. Moreover, an average person purchases 60% more clothes than they did 15 years ago.Fast sale also means that the company will sell to a consumer using cheap prices, cheap delivery (which is usually free if you spend a particular amount). The company will target the consumer by using methods like ‘Klarna’, which is an online credit company that allows you to pay in installments every month.In the UK, fashion is one of the biggest industries, contributing over £32 billion to the British economy every year. Proportionally, British consumers buy more new garments per person than any other country in Europe.
Social Costs of Fast Fashion:
Many of the clothes that are produced for fast fashion giants, like Zara, Topshop and Boohoo come from Asia. According to Remake, an non-profit organisation around 80% apparel is made from women and teenagers (18-24). On top of that, the workers are paid less than the minimum wage Bangladesh for example, women make £75 a month barely enough to live a good quality standard life with basic needs.Unsafe working conditions are very common, back in 2013 a Garment Factory collapsed in Bangladesh, Dhaka. It called for stricter rules and safety for workers, 7 years on thousands of factory owners have invested in fire doors, sprinkler systems, electrical upgrades and stronger foundations. Overall, eliminating more than 97,000 identified safety hazards in factories.An estimated 170 million children are involved in child Labour in countries across Asia predominanly in India, Pakistan China and Bangladesh. It is estimated that a majority of these child labourers work within the fashion supply chain, producing the textiles and garments to satisfy the demand of consumers in Europe and worldwide.
Economical Impacts of Fast Fashion:
Clothing production has doubled over the last 15 years, it is predicted by 2050 there will be a 400% increase in world GDP which means a greater demand for clothing. Current economic trends of increasing global GDP show us that more people across the world have access to disposable income. Thus, they can purchase and give into the fast fashion industry. It is an exceedingly unsustainable model, and an example of unnecessary consumption and give into the fashion industry that has an overwhelming environmental impact.Approximately 2700 litres are used to make one cotton T-Shirt, which is around enough drinking water for 1 person to last 2 1⁄2 years. This is a huge problem, as many people across the globe have no access to clean, drinking water and enough clean water to help one person for a couple of years is used for 1 T-Shirt is disappointing.
On the off chance that present worldwide economic trends proceed, the fast fashion industry will keep on developing with more prominent potential dangers. The best way to adequately fix this issue is to undermine the first wellspring of fast fashion: the interest. Many trends come in and out of fashion, there are many new ways to overcome this by re-purchasing clothes or just even recycling clothes.